ANNOUNCEMENTS
BREAKING: Eva's Bridal is moving
OAK CREEK - Eva's Bridal Center is saying, "yes," to the new address.
After two decades at the bridal store's Oak Street location, Eva's Bridal announced it will move one mile south into suite No. 110 at the newly constructed Rawson Avenue Business Center at 140 E. Rawson Ave.
The new space, which measures 3,010 sq. ft., will feature exquisite wood floors, tall industrial ceilings, bright chandeliers, four cozy bridal fitting room areas, luxurious furniture, boutique mirrors, an upgraded seamstress room and, of course, a grand selection of designer bridal gowns, accessories and bridesmaid dresses.
“We are thrilled for this next chapter in the Eva’s story,” Shelby Williamson, owner of Eva’s Bridal, said. “We are blessed by brides who continue to support us, generation after generation. We hear the stories, and we meet the family members who have all found their dresses at Eva's. Our customers deserve a reimagined, beautiful place in which to say, yes,’ to the dress. We are excited to show brides what we are putting together.”
The new space, Williamson said, will don subtle nods to the Streets of Old Milwaukee. For example, outdoor elements will be brought inside the store, including vintage-inspired streetlamps and signs displaying names of locations significant to Eva’s – such as Historic Mitchell Street, where the business began in 1946.
“It’s important to my team that as we create our new space, we find unique ways to honor our deep roots in Milwaukee bridal,” Williamson said. “Eva’s is one of – if not, the only – remaining bridal store(s) from the collection of Mitchell Street shops that was lovingly nicknamed ‘Bridal Row’ or ‘Bridal Alley.’ We want to pull in that rich history as we elevate our customer experience going forward.”
Eva’s is projecting to be fully operational at its new site in January 2026 - just in time for the store’s 80th business anniversary.
A subset of the Eva’s Bridal team will spend the next several months getting the new storefront ready. Business will continue without interruption through the end of 2025 at the existing Oak Street location.
With the move, Eva’s will maintain its big-name bridal designers: Morilee, Allure, Essense of Australia, Stella York and Eddy K, as well as the store’s in-house seamstress services.
Williamson purchased Eva’s’ assets in 2020 during the height of the COVID-19 pandemic.
“That was a dynamic period to become a first-time business owner,” Williamson said. “Change is all I have ever known in my role. While we are grateful for our time at the Oak Street building, this relocation is an important next step - and this time, are in the driver’s seat making decisions our customers are going to love.”
At the new Rawson Avenue location, Eva's Bridal will be neighbors with other shops such as Swing & Sip Golf Bar, Bora Bora Smoothie Cafe, Connect Chiropractic and others.
Eva’s will share details about a grand re-opening celebration and sale when it becomes available.
Those with questions can email Eva’s Bridal via the store's Contact webpage.
