the eva's Story
In 2026, Eva's will celebrate its 80th year in business!
Eva’s Bridal began in 1946 as a shop along Milwaukee's Historic Mitchell Street. At the time, Eva's was one of several bridal salons along the street. The section saturated in white lace over time earned the nickname "Bridal Row," or "Bridal Alley."
In 2005, Eva's relocated to Oak Creek where it thrives and continues to serve generations of beautiful brides.
Our long-standing name has deep roots in bridal. We have had the pleasure of working with thousands of brides in the Greater Milwaukee Area. As a team, we worked diligently to define our brand by your experience, the Eva’s experience, including not just our product and processes, but also our stylists who represent our brand and everything for which we stand.
We know that buying a wedding dress is so much more than the dress. It is the start of an amazing journey together, the start of a new beginning and a special time to share with friends and loved ones. At the end of the day, we want you to not only fall in love with your dream dress, but also with us at Eva’s Bridal. We are here to help you find your dream wedding dress and want to be here for you every step of the way until you walk down the aisle.
the bridal Stylists
Our dedicated staff is passionate about helping every bride find her perfect gown, offering personalized service, expert guidance, and a warm, welcoming experience.
Shelby
Owner + Bridal Stylist
My passion for the bridal industry dates back to my college days at the University of Wisconsin-Platteville, where I worked part time as a consultant at a cute, little local bridal boutique. When the opportunity came about in early 2020 to purchase Eva’s Bridal Center and its sister store in Brookfield, Evermore Bridal, I knew I had to go for it! I absolutely adore working with brides and I live for the “I’m saying ‘yes’ to’ the dress” moments. It is a dream having such a special part in the making of a bride’s big day – and making new friends along the way is an added bonus.
Carrie
Bridal Stylist
I have been happily involved in the bridal industry for 20 years. My background in wedding coordination gives me the ability to understand her vision and together we are able to find her perfect dress and bridesmaid dresses. Each bride is so special to me and I am both humbled and honored to help them say “yes” to the dress.
Chris
Bridal Stylist
I started working for Eva’s when it was located on historic Mitchell Street. I cannot imagine doing anything else. I love hearing every bride’s story and seeing the expression on my bride’s face when she realizes she found her perfect dress. It is a priceless moment to share and one of the most beautiful things in the world is seeing a bride in her bridal gown.
the Eva's experience
We know that buying your wedding dress isn’t just about the dress. It’s about your experience, too. At Eva’s, we want you to find and fall in love with your wedding dress, but we also want you to fall in love with us. Our team is so passionate about our brides and is dedicated to providing each bride with her ultimate bridal shopping experience, from the moment she arrives until the day she wears her dress and says ‘I Do’. We want your experience to be all that it should be: fun, memorable and successful!
At Eva’s, we have designed and remodeled our store, keeping our bride’s experience as our top priority. We have a beautiful interior with large fitting rooms and more than enough seating space for your family and friends. Every bride will enjoy a comfortable shopping environment.
Our bridal appointments are scheduled for at least an hour and a half, which provides each stylist with time to learn about you, your wedding dress preferences and your complete wedding day vision. Then, we cater fully to you to make it happen and make your vision come to life. Your dream dress awaits, so let us help you make it a reality!