Bridal Shopping Tips to Make Your Experience the Best!

Wedding Drawing

Beware of the Overpromise of Online Shopping

Most designers sell their bridal gowns only through authorized storefront retailers who have been verified and approved to sell their product.  So, be careful of online deals that seem too good to be true, because it probably is.  Designers warn against these sites because many dresses are not actually designer dresses, but rather knock-offs that are advertised with beautiful designer photography.  There are too many stories about brides being overpromised and underdelivered from purchasing their bridal attire online and not getting what they paid for or any customer service to deal with it.  If you are looking for a particular designer, be sure to visit to the designer’s website and their authorized retailer page to find an authorized retailer near you.

Start Shopping Early

Once you’re engaged, it’s never too early to start shopping for your wedding gown.  The industry standard recommendation is to order your dress at least one year before your wedding and this is because it can take approximately 4-6 months to receive your gown (and you want to leave time for alterations, if needed). If you are indecisive, very particular on the style of your dress or simply just don’t know what style you’re looking for, you will want to start looking even earlier to allow enough time to feel comfortable about your decision.  Waiting just months before your wedding or less can lead to additional stress and a limited selection due to dress lead times.

Plan Ahead and Call to Schedule an Appointment

The most popular time for bridal shopping is Saturdays, which typically book at least 2 weeks in advance.  So, coordinate with your group and call to schedule your appointment at least two weeks in advance, especially if you have limited availability.  Appointments are preferred to ensure that a consultant and fitting room is available and to ensure you get the time and attention you deserve.  We do staff for both appointments and walk ins, as we always try to accommodate every bride who visits us!

Consider the Size of Your Bridal Entourage

Although our store has plenty of space to accommodate large groups, many brides often become overwhelmed with too many opinions when they bring more than 2-3 people with them for their appointment. If you feel that this could be a concern for your entourage, it may help to start the shopping process by bringing a couple people who are the closest to you.  They know you the best and they know what you are looking for; after all, the dress is all about you and you should enjoy the entire shopping experience.

Get Dolled Up

Consider getting a little dolled up for the shopping process!  Doing your hair and make-up will make all the difference when trying on dresses. You will feel better, overall, in the dresses and you will get a better vision of how you will look on the big day.  Also, it is a good idea to bring some heels in with the heel height you plan to wear on the wedding day. That way, if you do end up ordering a dress, your consultant can better determine the best length option for you.  And, don’t forget to wear or bring a strapless bra and/or shapewear, if you choose.

Bring Pictures to Share Your Vision

If you have a particular style in mind, it is very helpful to bring pictures to show your consultant. Pinterest, websites, magazine pics…even if it is a $15,000 dress found online—there is a good chance that we have some similar bridal gowns (at much more affordable prices).  Showing pictures of what you’ve liked at other stores or what you love from magazines or online can really help your consultant help select the perfect dresses for you to try. It is also important to stay open minded, because bridal gowns look much better on the body than on the hanger. Your consultant will have a good idea of what will look great on your shape, so don’t be afraid to step a little out of your comfort zone when the outcome could mean that you find the perfect dress. You never know, you may fall in love with something a little different than what you had in mind!

Don’t Freak Out About Size

Choosing a size can be a little nerve racking, especially if you are measuring between sizes and/or you expect to be a smaller size by wedding time.  There is enough pressure to find ‘the dress,’ so the last thing you need additional stress about is selecting the proper size. If you are on a weight-loss regimen, your body type is likely not going to change (just the number on the scale).  Designer size recommendations are outlined very clearly by measurements across the bust, waist and hips and very simply outline the appropriate size, based on the largest measurement to ensure fit in the largest body measurement.  This process ensures that the dress will fit and other areas measuring smaller can then be altered, as needed, to get the perfect fit.  Feeling nervous about size and making a selection just to get that certain size number is not the best approach.  This runs the risk of the dress not fitting and having issues with potentially not being able to adjust the dress properly through alterations.  Remember, taking a dress in is always easier and less expensive than letting a dress out or getting more material, both of which may not even be feasible.  Not to mention, this will eliminate a lot of stress and pressure during this special time.  P.S. You are beautiful just the way you are.  Don’t let the sizing process make you feel any differently!

All Things Shimmer: Sequin Dresses Are In!

Add a little glitz and glam to your big day with the metallic shimmer look of bridesmaid sequin dresses.  These stunning dresses come in different styles and colors, perfect to mix and match!

Several style options are shown below and color options are as follows: Antique Silver, Champagne, Gold, Indigo, Onyx, Platinum and Steel.

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New Arrivals: Expanded Designer Selection and Private Label Bridal Collection!

More new bridal and bridesmaid dresses have just come in!  These gowns are absolutely stunning and we can’t wait for everyone to come in and try them on!  Take a peek at some of our favorites; we know you will love them!  We have beautiful gowns that will fit any bride’s budget and style.  By bride requests, we just received our new sequin bridesmaid dresses with subtle, matte-finish sequin detail and different styles to mix and match for your bridal party.  They are beautiful!  Plus, there’s more in store for you…literally!

We are also so excited to announce our expanded designer collections that now include: Justin Alexander, Allure Bridals, Alfred Angelo Bridals, Bari Jay Bridesmaids and our own exclusive private label bridal designer collection, Noelle Couture (AND, we are the only store in Wisconsin to carry this collection)!  We are excited to share our carefully selected and expanded collections because we love our new styles that are rich with styling and detail, but won’t break the bank!  Schedule a time to visit us to see everything we have in store for you!


Maggie Sottero's mission is to make dreams a reality for every Maggie Sottero bride by delivering innovative designs, superior quality and best-in-class service.

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New Bridal Gown Arrivals!

We love this time of year because it means new arrivals are coming in weekly!  We are in love with our newest gorgeous gowns and we want to show them off!  Here is a sneak peek of some of our latest arrivals.  We have dresses to fit every bride’s budget and style, so make sure to schedule your appointment today to try on these stunning gowns!

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New Bridesmaid Dress Arrivals!

We are absolutely loving our new bridesmaid dresses that just came in!  With so many new styles, fabrics and color choice combinations to choose from, you are sure to find the perfect dress for your bridesmaids!  Take a look at some of the styles we are showcasing this week and be sure to stop in and check them out.  Call today to set up an appointment to come see these beautiful and unique dresses!  Also, don’t forget to take advantage of our Hunger Task Force sale going on now through November 30th.  Each bridesmaid will receive 15% off of her bridesmaid dress order with a $15 or 15 non-perishable food item donation (per dress).  A great time to shop and save!


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New Wedding Dress Arrivals!

We are thrilled to announce that our new collections are beginning to arrive!  We are absolutely in love with these new arrivals, hand-picked straight from the runway to you, and we think that you’ll fall in love with them, too!  Here are a few of our newest gowns that we wanted to share.  Now is a great time to shop these new arrivals and our hundreds of dresses in store during our Hunger Task Force sale, going on now through November 30th.  You will save 20% on your bridal gown order with a $20 or 20 non-perishable food item donation to the Hunger Task Force and additional 15% savings on each bridesmaid dress with a $15 or 15 non-perishable food item donation (per dress).  A great way to save for a great cause!  Stop in or schedule your appointment to visit us today!

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Finding the Perfect Wedding Jewelry for the Big Day!

Are you looking for the perfect jewelry to complete your bridal look?  Well, look no further!  At Eva’s we have a stunning collection of jewelry that is sure to fit any bridal style and budget.   We have both gold and silver options, plus many items are available to order if you can’t find the perfect piece in store.  Finding the right jewelry is a must to complete your look on your big day!

Bride and Groom Wedding Jewelry

Here is a preview of some of our beautiful bling, dazzling with Swarovski crystals and rhinestones.  Stop in today to see our full collection and put the finishing touches on your bridal look!

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Bridesmaid Belts: The Perfect Way to Accessorize!

Are you looking to add a little extra something to your bridesmaid dresses or for your Maid of Honor?  Well, look no further!  We have some stunning bridesmaid belts that are the perfect accessory to add a dramatic twist to a classic look.  With a variety of color and style options, you will be sure to find the perfect belt to complete the most beautiful bridesmaid look (and on budget)!

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Congratulations Eva’s Brides!

We love seeing our Eva’s Brides on their wedding day and couldn’t help but share a few from this past 2015 season!  Thank you to Danielle, Melissa, Rebecca and Katie for sharing pictures from your special day!  You all looked gorgeous and we wish you, and all of our brides, a lifetime of love happiness!

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Gorgeous New Bridal Gown Arrivals!

We have been patiently waiting for our new arrivals to come, and they are finally here!  We are excited to show off these stunning gowns and we want every bride to come in and try them on!  We know you will love them as much as we do. Our new arrivals focus on intricate beading, delicate lace, plunging backs, detailed necklines and elegant straps. Here is a sneak peek at our some of our gorgeous newest arrivals.

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